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GAIB
GAIB is building the economic layer for AI by turning GPUs and other compute infrastructure into yield-generating, tokenized assets. Its synthetic dollar, AID, is backed by revenues from GPU financing and liquid assets, offering users stable exposure to AI growth. GAIB is also expanding into robotics and embodied AI, bringing real-world assets into its ecosystem.
Objective
GAIB wanted to position itself at the forefront of the emerging Real-World Assets (RW) and Artificial Intelligence Financial Infrastructure (AIFI) narrative by creating a content series that would spark conversation, showcase thought leadership, and engage the Web3 community. The goal was to:
Highlight top founders and builders shaping the RW + AIFI space.
Educate the broader Web3 audience on these rapidly growing sectors.
Drive organic engagement through an interactive campaign.
Our Approach
Founder-Driven Storytelling: We curated and featured seven leading voices building in RW and AIFI to share their views on the future of the space, industry trends, and actionable insights.
High-Quality Production: Executed a 6-episode interview series using a 3-camera setup, professional studio design, and thoughtful lighting to deliver polished, premium content.
Strategic Content Planning: Crafted interview questions based on trending discussions, industry gaps, and online conversations to ensure relevance and resonance.
Community Activation Campaign: Launched an interactive campaign where viewers were encouraged to retweet and comment with “I’m ready for the RW-AIFI wave with GAIB” for a chance to win a whitelist NFT spot, boosting virality and engagement.
Technical Execution:
Studio Setup & Filming: End-to-end execution from studio design, multi-camera filming, sound recording, and on-ground direction.
Post-Production: Delivered a visually compelling edit with branded graphics, lower-thirds, dynamic cuts, and social media optimization.
Social Impact Generated
Generated over 150,000+ views on Twitter
Established GAIB as a thought leader in the RW and AIFI narrative.
Created a reusable video content asset library for future marketing and thought leadership.
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ayush@blockwee.xyz
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@ayushblockwee
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