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Trust Wallet
Trust Wallet, the official crypto wallet of Binance, is one of the most widely used self custody wallets in the Web3 ecosystem. With millions of users globally, Trust Wallet plays a crucial role in enabling secure and decentralized access to digital assets.
Objective
Trust Wallet aimed to create high-quality, engaging video content to strengthen its brand presence in the Web3 community and spark conversations around blockchain innovation and leadership. The goal was to:
Capture and amplify authentic thought leadership from key figures in the blockchain space.
Deliver snackable yet insightful video content that resonates with the global Web3 audience.
Boost social media engagement and brand visibility.
Our Approach
We conceptualised, shot, and edited the entire Trust Talks Series from the ground up, developing a distinctive visual identity and narrative tone that aligned with Trust Wallet’s brand.
Key highlights of the project are:
End-to-End Production: From ideation, scripting, and location setup to filming and post-production editing.
Influential Web3 Interviews: Conducted insightful conversations with global leaders, including:
Changpeng Zhao (CZ)
Founder, Binance
Justin Sun
Founder, Tron DAO
Eowyn Chen
CEO, Trust Wallet
Cohesive Storytelling: Delivered visually appealing and concise content that was easily shareable on social platforms, designed to spark curiosity and conversation.
Social Impact Generated
100,000+ Views on Twitter
Successfully positioned Trust Wallet as a thought leader through authentic, high-quality video content.
Amplified the voices of prominent Web3 figures, deepening community engagement and brand trust.
Objective
At ETHDenver, we saw a unique opportunity for Trust Wallet to:
Spotlight real voices from the Web3 community in an authentic way.
Transform user experiences into high-impact, engaging content.
Pioneer User Generated Content (UGC) as a powerful storytelling format in the Web3 space.
Our Approach
Blockwee conceptualized, planned, shot, and edited an end-to-end UGC content series for Trust Wallet, designed to elevate real community voices. Key elements of our approach are:
On-Ground User Interviews
We engaged directly with ETHDenver attendees, capturing spontaneous, unscripted reactions and building genuine conversations around Trust Wallet.
Segmented Micro-Content Creation
Each question was transformed into a standalone 5-video series, allowing for multi day content rollouts and sustained post event engagement.
Community-Centric Storytelling: By giving users the platform to share personal stories and feedback, we created relatable, human-centered content that resonated deeply with the audience.
Social Impact Generated
200,000+ Total Views on Twitter
Built a first of its kind Web3 UGC series that spotlighted real users, not just corporate messaging.
Enabled Trust Wallet to extend event buzz through strategic post-event content drip campaigns.
Strengthened community engagement and brand relatability in a cluttered Web3 market.
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Get in Touch
Email
ayush@blockwee.xyz
Telegram
@ayushblockwee
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