XO
XO is an AI-native platform that unifies all your tools, agents, and workflows in one place. You express what you want (e.g. build app, deploy, automate), the “Swarm” breaks that into subtasks handled by the best AI builder modules, and everything-from spec to deployment-is streamlined so you don’t bounce between tabs or setup environments.
Objective
The story of XO began with courage.
Two individuals — Yash (ex-BlackRock) and Suraj (ex-Microsoft) left global corporations to return to India and start something of their own. Their journey into entrepreneurship wasn’t just professional, it was deeply personal.
XO needed to share that story not through typical corporate videos, but through authentic, human storytelling that captured who they were and what the brand stood for.
The task was to create three films, two founder stories and one brand launch video all produced within just two days of shooting.
Our Approach
Blockwee designed a creative direction that balanced storytelling with pace.
We focused on making each video feel raw, personal, and inspiring, a reflection of two people taking the leap from stability to startup life. What we did:
Script development and narrative design
On-site direction and cinematography
Two-day multi-shoot schedule (founders + brand video)
Full post-production, color, sound, and delivery
Social media optimization for maximum engagement
Every element from visuals to pacing was designed to bring Epoch Protocol’s mission to life and build excitement for what was coming next.
Social Impact Generated
Founders’ Videos:
Strong engagement and shares across social platforms
Brand Launch Video:
High engagement and strong sentiment in comments
Reinforced the brand narrative across AI’s digital ecosystem
Despite the tight schedule, the final films delivered both visual polish and emotional impact.
Watch the Work:
