The fintech industry hasn’t been around for that long, which means the evolution of fintech marketing is not yet complete. Fintech marketing agencies are still learning how to best develop strategies for fintech startups. However, some of them have developed effective models a lot faster than others, and these are the agencies that stand out from the rest.
What is Fintech Marketing?
Fintech marketing is defined as the promotion of financial technology products and services. Financial technology, or “fintech”, is a relatively new industry that applies technology to the delivery of financial services. Fintech companies are generally startups that compete with traditional financial institutions and offer innovative products and services such as peer-to-peer lending, mobile payments and bitcoin.
Given the nature of the industry, fintech digital marketing is a unique challenge. Fintech companies must not only promote their products and services, but also educate consumers about the benefits of financial technology. In addition, fintech marketing must overcome the mistrust that many people have of new financial products and services.
To succeed in fintech marketing, companies must have a deep understanding of the needs and wants of their target consumers. They must also create compelling content that educates and informs potential customers about the benefits of financial technology. Finally, fintech marketers must use cutting-edge marketing techniques to reach their target consumers.
What Fintech Marketing Services Include
Fintech marketing agencies offer a wide range of services to their clients. These services can be divided into three main categories: content marketing, digital marketing and traditional marketing.
Content marketing is all about creating informative and educational content that informs potential customers about the benefits of financial technology. This content can take many forms, including blog posts, infographics, videos and e-books.
Digital marketing is the use of digital channels to promote fintech products and services. Digital channels include websites, social media, email and search engine optimization (SEO). Fintech companies can use digital marketing to reach a wide audience with their message.
Traditional marketing is any form of marketing that is not digital. Traditional marketing channels include television, radio, print and outdoor advertising. Fintech companies can use traditional marketing to reach potential customers who are not active on digital channels.
Best Marketing Agencies for Fintech Companies
The best marketing agencies for fintech companies will include everything listed above, but do it in a way that stands out from traditional marketing agencies. The following are some of the most effective fintech digital marketing agencies because they don’t follow the traditional marketing model.
1. NinjaPromo
The name alone makes these guys sound like they’re masters of marketing. This is a fintech marketing agency that focuses on multi-channel marketing solutions, creative design, and branding for fintech companies.
Their social media services include efforts to grow a company’s following organically by engaging in relationships that build the trust of the brand. Along with this, they offer custom social ads that maximize ROI and multiply revenue.
NinjaPromo also has other specialists in email marketing, influencer marketing, PR, and SEO. In additon to video production services, an in-house development team focuses on website development for growing brands, mobile app development, and full-stack blockchain development.
2. Zerotrillion
Next up on our list of top fintech marketing agencies is Zerotrillion, a marketing agency that aims to help companies grow their brands and build its identity. The team at Zerotrillion is experienced and understands how fintech works. They take every project they take on as an opporutnity to learn and do something new.
Zerotrillion offers services that include advertising, product design, content, and much more. The agency helps you bring your brand to the right audience while driving organic growth. With offices in Toronto, Amsterdam, and New York, Zerotrillion is making a name for itself as a player in the global fintech marketing sector.
With Web3 knowledge and a forward-thinking design team, Zerotrillion is an excellent option if you’re looking for marketing for fintech.
